Who We Are
We both hold engineering degrees and have worked for around 10 years as mechanical engineers, in the railway and nuclear industries.
We both caught the rally bug in 2004, when we first attended Rally Germany, which was held close to where we live in France. Our passion for the sport grew year after year, alongside our interest in photography, eventually leading us to attend more and more European WRC events.
Our first assignment followed, working for renowned Italian photographer Germano Gritti, the ACI Junior program, DPPI and Hyundai, for whom we provided additional action coverage during several European rounds in 2017. After self-publishing our first book in 2020, we began full-seasons assignment with Hyundai from 2021, taking turns to cover the events, with only one of us attending each rally.
Our involvement with Hyundai has expanded over the years to include off-event activities (studio shoots, testing sessions, etc.), as well as endurance racing and touring car events.
Foreword
The following page aims to showcase the value we can bring to a team through photography, while highlighting some of our best shots from over the years. This section is divided into several themes, each highlighting a different aspect of what we aim to capture when photographing an event.
It is followed by a preliminary estimate of our rates and fees for the 2027 season.
This page is unlisted, meaning it is only accessible to those who have been given the link.
Show the action
Few sports can offer such a strong visual identity: rally cars flying through forest jumps, crossing rivers, and attacking narrow roads at incredible speeds. These unique moments of intensity, challenge and adventure are what make the WRC unlike any other championship. High-impact action imagery should be at the heart of the promotional strategy, turning these spectacular moments into stories that capture attention and showcase the true essence of rallying.
Tell the human stories beyond the results
Today's audiences connect with authenticity more than ever. A championship is not only defined by winners and results, but also by the emotions, challenges, and personal journeys behind every performance. The joy of victory is essential, but so are the frustration of defeat, the pressure of expectations, and the doubts of a rookie driver. These genuine moments bring personality to the sport and create deeper connections between fans and the people behind the helmets.
Show the landscapes
Few sports take place in such a diverse range of environments: vast colourful landscapes, dramatic mountains, extreme weather conditions, and authentic encounters in small villages along the route. This unique connection between motorsport and the world around it gives the WRC a visual identity unlike any other championship. Photography is the perfect way to reveal this richness and transform each rally into a story of discovery.
Immerse ourselves in different cultures and continents
Beyond the landscapes themselves, the WRC is a journey across cultures and continents. It carries a powerful invitation to explore, discover, and experience the world through motorsport. This unique dimension allows the championship to connect with a much broader audience than traditional racing fans alone.
Get up close and personal with the fans
From thousands of spectators gathered along a stage, to fan activities in the service park, or an unexpected encounter between a crew and fans on a road section, no other motorsport offers such a close connection between competitors and the public. This proximity is one of rallying’s greatest strengths. The WRC already has a passionate audience — the challenge is to make this passion visible and share it with the world through powerful imagery.
Witness the drama on road sections
A competitor’s story cannot be reduced to a time on the leaderboard. Beyond the stages, countless moments reveal the true nature of rallying, on road sections for instance: preparation, focus, repairs, teamwork, and every unexpected detail that become part of the story. Sometimes, even a simple moment — like a bottle of Corona poured into the cooling system — can become part of the rally legend.
Shine a light on the unsung heroes
The WRC offers one of the most authentic showcases of automotive expertise. Watching a team replace an engine in under 45 minutes in the service park is more than a technical achievement — it is a demonstration of engineering excellence, precision, teamwork, and resilience. These moments provide manufacturers with powerful storytelling opportunities that no traditional advertising campaign can replicate.
Build the personalities of the team
Beyond candid portraits captured during events, there is a real opportunity to create more intentional and creative content around drivers and co-drivers, should it be during existing pre-event or pre-season activities (more on that in the next part). Furthermore, while this may sometimes seem secondary compared to the sporting stakes, using well-produced and carefully crafted driver portraits in social media or TV graphics can also help significantly raise the overall visual standard.
The ultimate canvas for premium social media content
Great social media content does not happen by chance — it is created with purpose. Instead of simply documenting events as they happen, the WRC has the opportunity to push for more bespoke visual content built around creative ideas and clear objectives. The examples presented here showcase concepts we developped and executed to increase engagement and expand reach of Hyundai’s social channels.
Our approach is not simply about providing an image production service to illustrate the championship. Our ambition is to go further by contributing to creative ideas, editorial thinking and new content concepts. The objective is to identify and develop original, visually compelling and highly shareable content opportunities, making the most of the unique characteristics of rallying.
As an example — and by no means an exhaustive list — here are a few concrete ideas:
Creating value for automotive manufacturers
The future growth of the WRC depends on its ability to attract and retain automotive manufacturers. Creating tailor-made content that highlights each brand’s identity, technology, and achievements is a powerful way to increase the championship’s appeal. Great imagery does not only promote the sport — it creates additional value for the manufacturers investing in it.
Premium photography as a visual force behind a stronger WRC brand
Premium perception starts with premium visuals. The quality of the final imagery directly influences how a championship is perceived, shaping not only its image but also its value. The way a product is presented is just as important as the product itself.
Photography should not simply document the WRC — it should help define its visual identity. Every image is an opportunity to reinforce the brand, highlight its strengths, and create a lasting emotional connection with audiences. it.
Conclusion — Unlocking the full visual potential of the WRC
The WRC already has all the ingredients of a powerful visual brand. The challenge is not to reinvent what makes the championship special, but to better showcase and maximise the value of what already exists.
This vision goes beyond photography alone. The same approach can be applied across video, graphic design, and social media strategy, creating a consistent content ecosystem that strengthens the championship’s identity and reach.