Portfolio
Foreword
The following pages showcase the value we can bring to a team through photography, featuring some of our best work over the years. Organised into several themes, they illustrate the different aspects we focus on when covering an event.
Who We Are
We both hold engineering degrees and spent around 10 years working as mechanical engineers in the railway and nuclear industries.
Our passion for rallying began in 2004 and grew alongside our interest in photography, leading us to attend more and more WRC events across Europe.
Our first professional photography work followed, eventually leading to occasional assignments for Hyundai and DPPI from 2017. After self-publishing our first book in 2020, we joined Hyundai for full-season coverage from 2021, alternating events between us.
Over the years, our work with Hyundai has expanded beyond rallies to include studio shoots, testing sessions, endurance racing and touring car events.
Romain & Vincent Thuillier
Show the action
Action shots are at the heart of rally photography. We always look for opportunities to capture the cars in spectacular situations, using both panning and frozen shots. Jumps, water splashes, mud baths, rutted corners… there is no shortage of possibilities.
Tell the human stories beyond the results
Capturing the reactions and emotions of crews is just as important as capturing the action itself, whether for social media or press purposes. These moments are often overlooked, yet photography is one of the best ways to convey the human side of the sport.
Picture cars in places like nowhere else
The WRC offers unique settings for car photography, from colourful landscapes and dramatic mountains to picturesque villages. We deliberately seek out these backdrops as well as the local cultures and people that make each rally unique in order to create images that help manufacturers showcase their cars in different markets and reach audiences beyond traditional motorsport fans.
Get up close and personal with the fans
From huge crowds lining the stages to fan activities in the service park and encounters along road sections, rallying brings competitors and passionate fans closer than in most other motorsports. Showing this enthusiasm helps teams and manufacturers highlight the popularity of the sport and demonstrate the enthusiasm surrounding the brand.
Witness the drama on road sections
A competitor’s story cannot be reduced to a time on the leaderboard. Beyond the stages, countless moments reveal the true nature of rallying, on road sections for instance: preparation, focus, repairs, teamwork, and every unexpected detail that become part of the story.
Shine a light on the unsung heroes
The WRC is a great showcase of automotive expertise. Watching a team replace an engine in under 45 minutes is more than a technical achievement: it shows engineering skills, teamwork and resilience. These moments provide manufacturers with powerful storytelling opportunities that no traditional advertising campaign can replicate.
Build the personalities of the team
We have had several opportunities to photograph Hyundai/Genesis drivers and co-drivers in studio settings, allowing us to create more deliberate and creative portraits. Even though it is difficult to build such a studio on the rallies directly, it shows the creative potential that goes beyond the candid portraits captured during events.
Go all-in on social media content
Our approach goes beyond simply providing image production services: we also contribute to creative ideas for social media content. These examples show concepts we developed for Hyundai's social channels. While some were produced off-event (during pre-season shoots or PETs), there are plenty of opportunities to create engaging content during events themselves. Other concepts may not even require a dedicated shoot, but simply some creative post-production work.
Create value for automotive manufacturers
The following examples again showcase content created during pre-season sessions, highlighting the visual opportunities for manufacturers to go beyond the editorial-style images of the cars captured on the stages. This is particularly relevant for car and livery reveals, which are key moments for engaging with fans.
Go premium or go home
Premium perception starts with premium visuals. The quality of the final imagery directly influences how a brand is perceived, shaping not only its image but also its value. The way a product is presented is just as important as the product itself. Photography should not simply document the sport — it should help define its visual identity.
Key Benefits
Extensive WRC experience
Proven experience working with a manufacturer (with a clear understanding of visual content requirements in terms of quality, volume and delivery, for both PR and social media)
Creative approach, fresh perspectives
Romain Thuillier
+33 613 94 52 91
r.thuillier@eyesofrally.com
Vincent Thuillier
+33 673 40 47 19
v.thuillier@eyesofrally.com